Prodrive is a British motorsport and engineering company founded in 1984 by David Richards and Ian Parry. Based in Banbury, Oxfordshire, it has become one of the most respected independent players in global motorsport, known for its technical excellence and competitive success.

The company first rose to prominence through rallying, particularly with the Subaru World Rally Team. Over 18 years, Prodrive helped Subaru win three World Rally Championship (WRC) drivers’ titles and three manufacturers’ championships. Legendary drivers like Colin McRae, Richard Burns, and Petter Solberg all drove Prodrive-prepared cars to victory, cementing the firm’s reputation in the sport.

Prodrive’s influence extended beyond rallying. It managed Aston Martin Racing, achieving multiple class wins at the 24 Hours of Le Mans and titles in the World Endurance Championship. The company also competed in the British Touring Car Championship (BTCC) and developed race cars for brands like BMW, Alfa Romeo, Honda, and Ford.

Beyond motorsport, Prodrive’s Advanced Technology division applies its engineering expertise to the automotive, aerospace, marine, and defense sectors. It specializes in hybrid and electric powertrains, lightweight composite materials, and high-performance control systems.

In recent years, Prodrive has launched its own vehicles, including the Prodrive Hunter, a rally-raid hypercar designed for extreme off-road racing, and the P25, a modern tribute to the iconic Subaru Impreza 22B. These projects reflect the company’s ability to blend motorsport heritage with cutting-edge innovation.

Prodrive also supports lifestyle and consumer products, from foldable bikes to high-end racing simulators, showcasing its versatility and design capabilities.

With over 40 years of experience, Prodrive remains a symbol of British engineering excellence — a company that continues to push boundaries in both competition and technology.