A six-story building, built in 1902-1904 on the project of Paul Suzor to be the Russian headquarters of Singer sewing machines American company. Art Nouveau is not typical of the Nevsky Prospect, however it blended well into the face of St. Petersburg. It is believed that the company wanted to build a multi-story building, like its skyscraper in New York City. However, the height regulations prohibit building structures up more than 23.5 meters. The architect thus decided to build a graceful tower, crowned with a glass globe, which creates the illusion of elevation, while not overshadowing either the Kazan Cathedral or the Savior on Spilled Blood church. The sculptural decoration of the tower and the facade were created by Estonian sculptor Amandus Adamson, also worked on the design of the shop and school Eliseevsky Baron Stieglitz. Today it is the city’s biggest and most important bookstore, a tourist attraction on its own right. A cafe operates on the second floor.