NIO’s new brand firefly officially launched in China with a starting price of RMB 119,800 and first user deliveries planned for end of April, and will gradually enter overseas markets covering 16 countries. firefly officially enters Europe this spring, with Norway and the Netherlands as its first markets and starting prices of EUR 29,900 and NOK 279,900 respectively. Launch in Europe is set for summer 2025 before expanding to further markets globally.
lifestyle mobility brand
firefly is a lifestyle mobility brand providing smart, high-end compact electric cars for urban users. Its inspiration comes from fireflies: small, agile and buzzing with energy, reflected in the brand’s logo: a flying and glowing firefly illustrating the brand’s motto “freedom to glow”.
As a NIO sub-brand, firelfy is to NIO a symbol of innovation and sophistication in a smaller package, building on NIO’s decade-long expertise in the premium electric vehicle market. It was created from day one as a global brand and product, bringing together expertise from NIO’s Design Center in Munich, European Smart Driving Technology Center and Innovation Center in Berlin, Vehicle Engineering Center in Oxford, and Global Engineering Center in Shanghai.
firefly sits in the heart of the B-segment. It is 4,003 mm long, 1,885 mm wide and 1,557 mm tall with a wheelbase of 2,615 mm and offers unprecedented interior space and flexibility in its class thanks to an all-new battery EV-dedicated platform. With its smart roominess concept “compact on the outside, spacious and flexible on the inside”, firefly brings roominess and practicality usually found in bigger cars into a small, energy-efficient hatchback alongside with a premium digital experience, to appeal to users from both the traditional hatchback and SUV segments.
designed in Munich
firefly was designed in NIO’s global design headquarter, in Munich, Germany, under the supervision of Kris Tomasson, Senior Vice President of Design at NIO. As the first product of the brand it fully embodies its values: “Vivid, thoughtful and solid”. Vivid means it triggers positive emotions and creates a lasting impression. firefly is also thoughtful — with logic and purpose, and solid, conveying trust and confidence. firefly ambitions to redefine what a small car can be, by incorporating features from higher segments to elevate small cars’ perception and combining function and aesthetics together for a timeless appeal.
The trio lights is made of three equally-sized halos – a tribute to how NIO group blends product, service, and community into one whole. The circles were extended to ovals, a pure and balanced geometrical form. The signature oval shape is a recurring theme that can be found throughout the firefly such as the front and rear black fascia inserts, flush door handles, camera integration on fenders or the charging port. The front and rear black inserts also carry a 45 degree angled pattern, giving it directional attitude even when standing still.