The contact owns a 2021 Kia Soul. The contact stated that while driving at an undisclosed speed, the vehicle inadvertently lost motive power. The contact was unable to pull over to the shoulder of the roadway and was assisted in pushing the vehicle to a safe location, where the vehicle failed to restart. The check engine warning light was illuminated. The vehicle was towed to an independent mechanic, who diagnosed a failure with the fuel pump. The vehicle was not repaired. The manufacturer was notified of the failure but provided no assistance. The failure mileage was 80,000.