The gear shifter design on this Hyundai model is dangerously counterintuitive compared to industry norms. It nearly caused me to drive off a cliff. I encountered a serious safety issue with the gear selector design. In most vehicles a” including Mercedes, GM, and even pickup trucks a” pushing the gear selector down engages forward drive, and up engages reverse or park. Hyundai has reversed this logic. In a rushed moment, I instinctively pushed the shifter down expecting to go forward (as in most cars), but the Hyundai was in reverse. I stepped on the gas and nearly backed off a cliff. This design is not just unfamiliar a” it’s opposite of established standards. Drivers with muscle memory from other vehicles like ANY pickup truck, MB, or GM EV are at real risk of making fatal errors. I strongly urge NHTSA to investigate whether this shifter design meets safety and human factors standards. At a minimum, Hyundai should issue a UI/UX recall to standardize shift direction or implement safeguards to prevent this kind of mistake.