The contact owns a 2011 BMW 328I. The contact stated that while attempting to start the vehicle, the electrical system failed to function as intended. The contact stated there was no warning light illuminated. The vehicle eventually started; however, the failure occurred. The vehicle was not diagnosed or repaired. The contact stated that the failure persisted. The manufacturer had been informed of the failure and transferred the contact to the NHTSA Hotline. The contact researched online and related the failure to NHTSA Campaign Number: 13V044000 (Electrical System); however, the VIN was not included. The failure mileage was approximately 116,000.