An iconic car week held every August on the Monterey Peninsula, California. In 2025, the event will run from August 8 to 17 and feature more than 40 events, from high-end auctions to historic races and private parties.
The event kicks off with a race car show in downtown Monterey, followed by historic races at Laguna Seca, the Automobilia collector show, and several major auctions, including RM Sotheby’s and Mecum. Italian cars will be on display at the anniversary Concorso Italiano. The same day will feature the Exotics on Broadway supercar show and Ferrari owners’ meeting.
The week ends with the legendary Pebble Beach Concours d’Elegance, a show of the world’s rarest cars at the Pebble Beach Golf Course. Some events are free, while others require VIP tickets and advance reservations.
In 2025, the new SPARQ AI technology, an intelligent assistant for vehicle diagnostics, is planned to be demonstrated at Exotics on Broadway and the Lamborghini Club America party.