Pininfarina is a name synonymous with elegance, aerodynamics, and a uniquely artistic approach to automotive design. Founded in 1930 by Battista “Pinin” Farina in Turin, Italy, the company began as a family-run coachbuilding workshop and evolved into one of the most influential design houses in the automotive world.
Over the decades, Pininfarina collaborated with leading car manufacturers, most notably Ferrari. From the 1950s to the early 2010s, nearly every Ferrari bore the signature of Pininfarina’s design language. But the studio’s influence extended far beyond Maranello — Alfa Romeo, Maserati, Peugeot, Cadillac, BMW, and Bentley all entrusted their vehicles to the Italian firm’s creative vision.
Pininfarina’s expertise wasn’t limited to cars. The company also ventured into yacht design, high-speed trains, trams, furniture, and architecture. Its own wind tunnel allowed it to blend beauty with function, ensuring that its creations were not only visually stunning but also aerodynamically efficient.
In 2015, the Indian conglomerate Mahindra Group acquired a majority stake in Pininfarina, marking a new chapter in its evolution. This transition led to the launch of the Pininfarina Battista, a 1,900-horsepower electric hypercar that embodies the brand’s legacy of innovation and craftsmanship – and marks its debut as a manufacturer under its own name.
One of Pininfarina’s most celebrated designs, the Cisitalia 202, is part of the permanent collection at the Museum of Modern Art in New York – a rare honor that underscores the company’s cultural and artistic significance.
Today, Pininfarina continues to shape the future of mobility, blending Italian design heritage with cutting-edge technology. Its name remains a symbol of timeless style, technical excellence, and the enduring power of design to move both people and imagination.
Pininfarina is a name synonymous with elegance, aerodynamics, and a uniquely artistic approach to automotive design. Founded in 1930 by Battista “Pinin” Farina in Turin, Italy, the company began as a family-run coachbuilding workshop and evolved into one of the most influential design houses in the automotive world.
Over the decades, Pininfarina collaborated with leading car manufacturers, most notably Ferrari. From the 1950s to the early 2010s, nearly every Ferrari bore the signature of Pininfarina’s design language. But the studio’s influence extended far beyond Maranello — Alfa Romeo, Maserati, Peugeot, Cadillac, BMW, and Bentley all entrusted their vehicles to the Italian firm’s creative vision.
Pininfarina’s expertise wasn’t limited to cars. The company also ventured into yacht design, high-speed trains, trams, furniture, and architecture. Its own wind tunnel allowed it to blend beauty with function, ensuring that its creations were not only visually stunning but also aerodynamically efficient.
In 2015, the Indian conglomerate Mahindra Group acquired a majority stake in Pininfarina, marking a new chapter in its evolution. This transition led to the launch of the Pininfarina Battista, a 1,900-horsepower electric hypercar that embodies the brand’s legacy of innovation and craftsmanship – and marks its debut as a manufacturer under its own name.
One of Pininfarina’s most celebrated designs, the Cisitalia 202, is part of the permanent collection at the Museum of Modern Art in New York – a rare honor that underscores the company’s cultural and artistic significance.
Today, Pininfarina continues to shape the future of mobility, blending Italian design heritage with cutting-edge technology. Its name remains a symbol of timeless style, technical excellence, and the enduring power of design to move both people and imagination.